In “Real beauty, really Dove,” Daum argues that Dove’s real beauty sketches were biased because every woman will put a positive spin on the truth, so they don’t hurt the woman’s feelings. She points out the irony that the real beauty being discussed still brings out the vain point that beauty matters a lot. She uses charged words to describe how the women describe the others and alliterations such as “shapes and sizes,” which also appeals to pathos. Her opinion on the matter shines through the title in its sarcastic tone. She makes it seem that she believes the whole commercial to be complete sentimental crap. This article demonstrates that Dove’s commercial was just a sugar coated way of trying to make women feel better even though they weren’t being truthful.